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After signing a manufacturing agreement with New Era 2008, Mainland Headwear Group strengthened its cooperation with New Era by opening the first New Era store in Tsim Sha Tsui, Hong Kong in 2011.
New Era is a well-known headgear brand, focusing on street culture, sports and music subculture. The store mainly offers headwear for major sport leagues, including NBA, NHL and MLB which the licenses are owned by New Era. Riding on the Group’s well-established wholesale and retail platforms in the PRC and Hong Kong, coupled with the rich industry experience of both parties, the partnership will provide both companies with enhanced retail opportunities.
As at 31 December 2015, the Group owned 1 New Era retail store in Hong Kong. The Group plans to open more retail stores in Hong Kong at the appropriate time to further seized opportunities in the retail headwear market.